The retail industry is dynamically growing with ever-changing needs. The e-commerce boom has changed the face of the industry like never before. Brick-and-mortar stores are facing intense competition from online shopping as penetration of smartphones and tablets has zoomed. In the fast-paced digital age where customers have instant access to product information, pricing, offers, etc. and are ready to undertake transactions on the internet, retailers have to adopt innovative IT solutions to cater to their customers.